1. straightto bundles and prioritises feedback of large groups of participants (employees, voters, customers) inside or outside your organisation, enabling direct and ongoing communication between these groups and the target addressee almost effortlessly.
  2. Moreover, it’s at the discretion of users to participate with varying levels of intensity which helps to mobilise participants who would otherwise stay silent.
  3. straightto’s built-in management system allows for control and transparency, and can also serve as a platform for internal social communication and networking.
  1. Internal communication applications
  2. CEO-employee communication
  3. Change communication
  4. Organisational development
  5. Franchisee communication
  6. Association Member communication
  7. et al.

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  1. External communication applications
  2. Citizen communication
  3. Crisis communication
  4. Customer communication
  5. Dynamic FAQs
  6. et al.

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Many-to-One® in Context

  1. straightto closes a strategic gap in the texture of modern communications:
  2. One-to-One: e.g. face-to-face conversation, phone calls, e-mails, letters. Interactive, not scalable.
  3. One-to-Many: e.g. speech, TV, radio, website. Monologic, highly scalable.
  4. Many-to-Many: e.g. social media (social networks, blogs etc.), group chats. Interactive, little scalability.
  5. Many-to-One: straightto aggregates feedback of many, so that it can be efficiently answered by one addressee. Interactive, highly scalable.
  • One‑to‑One
  • One‑to‑Many
  • Many‑to‑Many
  • Many‑to‑One

Beyond Software

  1. straightto solutions are not only based on software but on an interplay of three success dimensions:
  2. IT: software must be easy to implement and use
  3. Culture: if used internally, the organisation must be prepared for a potential increase in dialogue and transparency
  4. Return on Investment (ROI): participation must be worthwhile for users and organisations
  • dimensions of success